The Day To Day Responsibilities Of A Florist In Singapore

Although most of us are not foreign to the term Florists, we often underestimate their role. Florists do not simply collect, cut and arrange flowers – floral design is actually a form of art and there is a growing number of universities who even offer it as a Bachelor’s’ degree! Florists are part of an ever-changing creative industry and with the persistent demand for flowers for events such as weddings and birthdays, their lives tend to be busy all the time. But what do they actually do? Let’s see!

1) Arrange flowers according to clients’ preferences

As we mentioned before, floral design is no easy business and matching their creative ideas to their client’s preferences and the occasion is a difficult task. Doing this multiple times in a day can be draining; just like how writers get a writer’s block, florists get some thought blocks too!

Moreover, to arrange flowers for different occasions requires the skill to be able to switch the mood of the floral designs swiftly. Arranging flowers for a wedding or a birthday would definitely not be the same compared to doing a design for a funeral to send condolences.

Arranging flowers also requires prior knowledge and experience on not just design, but also on colours, textures and utilisation of different materials like ribbons and stalks.

2) Be open to different forms of floral design and arrangement

Floral design and arrangement does not simply refer those of bouquets, but also include displays done in outdoor event venues and houses. Most of these arrangements require designing to be done on the venue spot and not in the florist’s comfort of their own shop. For such occasions, florists have to visit the venue multiple times to look at the facilities available for displaying flowers and other accessories like vines and ribbons. They also need to take necessary measurements of the venue and possibly even do a dry run with false flowers to ensure it is to their client’s liking!

3) Maintaining and growing flowers indoors under the appropriate conditions

More than using their knowledge to come up with innovative floral designs, florists are also required to know how to ensure their flowers stay bright and fresh even after they have been transferred to their clients. A significant amount of knowledge in botany is required to know how to water flowers, cut them and store them with the appropriate foilage and support materials.

This is especially important in Singapore, where florists mostly get their supply imported from other countries. These flowers are usually sent in under special conditions and specific techniques are required to ensure they remain fresh.

4) Performing retail and logistic duties

Florists, whether or not if they own their own shop, have to inevitably learn how to perform plenty of retail and logistic duties. This includes attending to customers, taking orders through the telephone, receiving payment and keeping good accounting records. Many florists in Singapore nowadays have to go through established courses on floral design before they get hired, however it is still in their job scope to perform these duties.

5) Communicating with suppliers and wholesalers

Although florists are able to predict busy periods like Valentine’s Day or Graduation periods for local universities, they are also required to estimate the required stocks on a daily basis. This does not just apply for flowers, but also for all the other supporting materials they use like foil, ribbons, plastic coverings and stalks.

Estimating the required supply for flowers is quite risky more so in Singapore as flowers are perishable goods. To add to that, the weather here, as we all know it, is highly unpredictable. With the high humidity levels in the air and unreliable chances of rain or shine, having excess stock of flowers stored indoors is not such a good idea. On top of learning how to gauge the demand, florists also have to actively liaise with their suppliers and be on the lookout for cheaper and good quality alternatives.

Moreover, florists in Singapore import plenty of flowers all year round, and this requires some baseline knowledge about the blooming seasons of various flowers from different parts of the world as well.

6) Be responsible for a punctual delivery and reasonable pricing of orders

Imagine anxiously waiting for your delayed flower delivery on your wedding day! Flowers are usually the highlight of special occasions and it often can break the spirit of the event if they are delivered late. Florists hold a key responsibility to ensure that the timely delivery of the flowers simply do their job by brightening up the event.

Florists also bear the responsibility to ensure that their orders are reasonably priced as especially during peak periods like Valentine’s Day, flower prices can skyrocket in Singapore!

7) Educating clients on how to maintain flowers

Sometimes, clients might want flowers to be arranged and displayed to last for a few days for occasions rather than just a few hours. Weddings of different ethnicities in Singapore that last a few days, other festivals and processions in our cosmopolitan nation requires the flowers to last long. One big duty of florists to ensure that this happens is educating their clients on how to keep the flowers fresh by trimming and watering them appropriately. Florists are also required to advise their clients on the type of flowers to display, depending on how long they want them to last. This, again, requires knowledge on botany which florists have to be trained for.

That’s quite some things florists need to know to function in their job properly, isn’t it? An actively creative mind, organised workspace, strong knowledge in botany, hardworking attitude and punctuality – all of this and more is required to be a florist. Now we are certain that you wouldn’t underestimate the roles and responsibilities of our local florists!

What is a terrarium and making one yourself :)


Have you came across the word terrarium yet has no idea what it is?
According to Masons Home Decor, a terrarium is a variety or single plant grown in either an open or closed glass container. Basically, it is a self sustaining habitat.

The closed terrarium is known for being a self sustainable ecosystem. This is because water in the terrarium is constantly  recycled. The moisture in the air condenses, returns to the soil and is absorbed by the roots. That being said, what plants do we put inside the terrariums?

It depends on the type of container you have chosen, if it is an open jar it is suitable to grow succulents and cacti while a closed jar is suitable for humidity-loving plant.

Have you chosen the type of vessel and plants you will be using?

WHAT is next?

Next up is to prepare the other items needed. In general the things needed are similar except the addition of activated charcoals to closed terrariums as they help to remove toxins and odors which is prevalent in closed terrariums as compared to the open terrariums. All terrarium need gravels, decorative pebbles/accessories, water spray and gardening tools (for the small area that your hands might not be able to reach).

Lastly, is making them yourself! The steps are explained in the infographics below,


Love the information? Share this image on your site!

If you have any questions, let us know! We are more than happy to answer them!

Next up we will share with you how to maintain your own terrarium(s), stay tuned! 🙂



Gift Ideas

Do you have your loved ones’ birthday coming up, looking for a house warming party gift or gift for any special occasion?

1. Colour Blocked Pots

These handmade pots in assorted type of houseplants are perfect as indoor decorations!

2. DIY Terrarium Kit

Premium Terrarium DIY Kit 001Single Jar Closed DIY Terrarium Kit

Do you have friends or family that love to DIY, this is the perfect gift for them! We have the Premium Terrarium DIY kit that is good for two people and the Terrarium DIY kit, for one!

3. Succulent/ Cacti Terrarium

Less is more, this simple succulent in a glass jar is perfect on your working desk!. Most importantly, it requires minimal maintenance!

4. Other Terrariums

Rainforest 1

Do you prefer something more complex, consider other terrariums that we have, such as the Rainforest Garden, which is literally a rainforest brought close to you!


For more information on terrariums you may wish to visit our Terrarium page!

Moving House / Need to transport bulky items? Here’s how to save money.

My Home Moving Experience

I moved house last month.  When I’d moved house in the past, (5-6 years ago), and ~15 years ago, I had engaged the services of a professional moving company. In the past, when we needed moving services, we would either look for a professional house mover on the Yellow Pages, or do a quick search on Google/Yahoo. These movers usually charge a markup on their own expenses as much as 200-300%, earning quite a bit of profit on their services. However, the widespread use of the Internet today, as well as the creation of many amazing apps and sharing services have truly given us consumers a better way of doing things.

Quotes from Professional Home Movers

I engaged quite a few professional home movers whose numbers I got on the Internet to come by my home to do a quick quote. The prices I got from them were not very cheap. However, these prices were much lower than from several years ago. I didn’t have many fragile items, and most of these home movers gave quotes in the range of $600-1000 to move all my stuff, including the packing process.

Quoted $350-500 Moved for a total of $152

In the end, I decided to source for my own movers, and managed to get a price of $152 to move all my items. Here’s the app I used to do it.


Screenshot_2015-10-14-18-21-42 Screenshot_2015-10-14-18-21-56


Total: $152 Delivery by 2 People.

What do you get for $152?

The thoughts on most people’s mind would be: Can movers paid only $152 be trusted? Overall, I can say that I had a VERY positive experienced with these guys. My movers were 2 Indian Brothers who were doing moving jobs on the sideline. They had a 14-Ft Lorry, and even provided trolleys for me to move. They were also very professional. Before I moved, they asked if I needed packing services, and they could provide boxes for me. They even asked me to take some pictures of the stuff that I would be moving so that they would be aware of any fragile objects. They actually had more than 1 year of experience moving things.

Unlike traditional movers, the experience I got from these guys was very friendly. I joined them in the moving process, and we had a good time moving stuff into my new home. We even had lunch together, and it was an amazing experience for me. There was no upselling or issues, all professionalism.

Even though on the App, it said that you had 2 hours to move your stuff, the 2 hours excluded the travelling time, so it’s just the moving process at your old and new homes.

P.S. (It was $152 only as I did not require any packing services as I had already packed my stuff)

How Easy Van works

Easy Van is similar to Uber and Airbnb as they are a shared economy type of system. Easy Van drivers are mostly people who have full-time jobs, but are happy to use their vehicles to earn extra money on the sidelines. Their services include document and parcel delivery, and transport of bigger objects.

Some Tips on Easy Van

Before engaging your Easy Van driver, make sure to ask him detailed questions, and sort of test him to make sure that he has the experience to carry out the job. You can ask him questions like how he intends to move your TV, etc. to see whether you trust him. Also, make sure to confirm your booking several days in advance, but check with them if they will be free 1 or 2 days before. This is because sometimes they might forget your booking and not reserve a time slot in the schedule for you.

It’s always useful to give monetary tips to them too!

More Tips on Moving

Finding a mover: Besides Easy Van, you can actually post ads on Carousell, Craigslist, and Gumtree to find your mover. There are actually many active movers lurking around on craigslist and Gumtree, so if you want, you can get them from there.

Packing: If you want to save on packing services like I did, There are several ways to do it. You can purchase cardboard boxes from those aunties at your local area who collect cardboard, or you can buy used cardboard boxes online. Some online stores even sell bubble wrap with the cardboard boxes. However, most of the easyvan movers will be able to help you with this if you do not want to go to the trouble.(Mine did). However, they might charge you a little more for this service. You can also buy Bubble Wrap from many sources like TaoBao.

Fragile and beloved items: It’s my advice that you should never move fragile and beloved items in the same truck as your other items. If you can, try to move these yourself by your car or taxi as you do not want them squashed somewhere or something to happen to them. Otherwise, keep a close lookout that these movers know to take care of your fragile and beloved items.

Save Money, and have a totally awesome experience!

That’s all folks. For those of you who need to move house in the future, do take the chance to do things a different way! It was a fun experience for me, and I’m sure you’ll enjoy it too. Stay safe!




5 Gifts for the Nature Loving Father

With Father’s Day fast approaching, everyone is scrambling to get the perfect gift for the best man in their lives. It’s high time to reconsider your gift choices for the modern nature loving father, ditch the tie clips and coffee mugs and check these creative nature inspired gifts.

Venus Flytrap Table Plant


What’s more manly than a plant that eats meat? This Venus Fly Trap will be the best gift for the manliest father, 6 small fly trap heads move ever so slightly through the day snapping up small bugs or insects. Ron Swanson approved!


Camo Inspired Bouquet


Who says only Mom wants flowers; get Dad a camo inspired bouquet with green fillers, snow leaves and nature shades of leafy greens. Reminds any one of a spiffy camp out with tents and green living. Stylish, simple and unique!


Cactus Desk Buddy


A small window-side plant that is prickly and hard on the outside but soft and utilitarian on the inside? This Cactus plant is the ultimate tribute to the modern nature loving father. So minimalist.


Vegetable Bouquet


Does Dad have a green thumb and love to cook? This lush arrangement of fruits and vegetables will be the most practical gift for the culinary inclined father. It looks good and cooks a wonderful salad immediately after. No carbon foot print and absolutely delicious!


Health & Wellbeing Plants


A plant that looks good and does its job would be the ultimate plant. Well being greens like Citronella or Lavender, helps both your breathing and sleep. Some even protect you from dengue and other illnesses. Every dad would appreciate this!

So are you ready for a unique fathers days gift we have all of these and more! Drop us an email at or whatsapp us at 8358 6728 and we can see what we can do for you!


Stay Fresh Singapore,



Where to Buy Artificial Christmas Trees in Singapore?

christmas tree bg

Masons Home Decor has has proved to be an huge hit among consumers island wide due to its wide yet concise variety of Christmas Trees, Ornaments, and Decorations.


Quality of Christmas Trees in Singapore

With Masons Home Decor, you can be assured of quality, reliability, and huge savings.

It is an apparent fact that although Christmas is a Christian festive celebration, more non-Christians are acknowledging this significant occasion each year. While it might not be due to religious reasons, it is an amazing opportunity to form gatherings with all groups of friends and family, and a way to end the year on a fantastic note.

That being said, investing actual money on a symbolic item such as a Christmas Tree has to be foolproof.


We did some quick research on sites selling Christmas Trees, and a very popular place that people would end up at would be budget seller sites such as Qoo10. Most people are attracted to such platforms because of the attractive prices, but it is not all the time worth it. Sometimes, it may even lead to regret. The image on the left above shows the catalogue image from one of the top sellers on Qoo10, while the image on the right shows an actual image in the reviews column. A world of difference? We totally agree.


So, What Does Masons Have?


ABACO – A Hyper Realistic Pine Christmas Tree


ABACO - Premium Pine

ABACO – Premium Pine

Can you tell the difference? This tree was manufactured to replicate the beautiful pine evergreens. Frankly speaking, even we had difficulty in figuring out whether or not it was a live tree! Available in 1.5 metres, 1.8 metres, and 2.1 metres, these trees have ordinary branches within (that are not so visible) to allow you to hang your ornaments easily.



ARENARIA – The Hybrid of Fir and Ariostea

Arenaria - The Hybrid

Arenaria – The Hybrid

The Arenaria is truly a unique invention. Made with both Fir branches and the ones you see on Ariostea, it is not only dense and realistic, but it provides your home or area with a totally new look. This tree has the ability to turn your home into a Christmas wonderland!


What Else Does Masons Have?



Thank you, Masons Home Decor, for this informative post.




What To Look For When Buying An Artificial Christmas Tree

As the years go buy, more and more people opt to buying artificial Christmas trees instead of live ones. The reason being, live trees tend to just last for the occasion and in a few months they would wither and die off. It gets troublesome to replace the trees year on year, and having an artificial Christmas tree saves you from all that worry. But what would then be the point if you settle for an artificial Christmas tree of poor quality, which would shed and look unappealing anyway?

Picking the right artificial Christmas tree is a skill that comes with experience and knowledge – and today we are here to instill that in you for you to make the right choice this Christmas!

Budget or Premium Christmas trees?

When finding a good artificial Christmas tree, the first question that would pop into our heads is how much are we willing to spend on it. Ideally, we would like this tree to last at least the next decade or two worth of Christmas and New Years at our home before we decide to get something else for a change. When we look at it that way, it becomes more of a good investment than something that you should stinge on.

If you would like the artificial Christmas tree to last you that many years, bearing ornaments, holding lights, and staying in the storage room for most of the year under different weather conditions, then you need to be reasonable on your budget for the tree. Spending less on an artificial Christmas tree is not a sin, and many people make that mistake. But you have to be prepared for the poor quality and how it would definitely not look Christmas-worthy at the end of the fourth or fifth year.

Be wise and make sure you consider Premium artificial Christmas trees in your choice. We don’t mean that they cost a bomb – in fact, they simply cost a little more than poor quality artificial Christmas trees. But at the same time, they are going to last you a lot longer and appear a lot more realistic than budget trees.

Look at the foliage

Foliage, or leafage, is what mainly defines the appearance of the tree. It refers to the density, colour and looks of the needles of a Christmas tree. This is indeed the main element of a Christmas tree and apart from looks, the durability and strength of the foliage also determines what kind of and how many ornaments or lights you can hang on it.

The basic role of an artificial Christmas tree is to act as a replica of a live tree, albeit some artificial Christmas trees are meant to stand out and look out of the box. The only way this can be achieved is through replicating the looks of a thick, fresh and dense foliage. That is exactly why it is important for you to look at this aspect closely.

Examine the artificial tree and check the appearance of the foliage first. Look at the shade of the green it is at, whether it has a plastic-like shine, and then move on to checking how it feels like. At this time, you should also be checking if the needles are strong enough to hold your favourite ornaments. Don’t be shy and feel free to check with the store if you can try to hang on the ornaments available there for you to test it out. It might actually then be a great time to make some ornaments purchase or get some expert opinion on the various arrangements and combinations from the store managers!

Read up about the technology behind artificial Christmas trees

Coming up with true replicas of real trees is definitely not an easy task – that is why plenty of patents have been put up for various types of technology behind such trees. One of such very famous and fail-proof technology is the FirTECT technology.

As the name suggests, Fir is a type of live Christmas tree and this technology adapts on the innate characteristics, traits and appearance of the Fir species of trees to replicate it. This FirTECTtechnology is a complex one which is used to make sure that every single branch of the tree is definitely accompanied with a dense foliage on it. Checking on each individual branch to have a dense, thick and rich foliage ensures that the whole tree is complete with the exact same look.

This technology also makes it a point to ensure that there are a generous number of branches fit into the trunk of each tree. The trees made with this technology are assured to have a special depth that no other artificial Christmas tree has.

FirTECT™ technology truly ensures that your artificial Christmas trees don’t just look like the real deal, but also feel and are durable like the real Evergreens. The FirTECT™ technology is only used to come up with Premium artificial Christmas trees so you won’t be able to reap the benefits of this technology with any budget artificial Christmas tree.

What are some brands of Premium artificial Christmas trees you should look out for in Singapore?


As we mentioned, we strongly encourage purchasing a Premium artificial Christmas tree and one with the FirTECT™ technology would be most value for money, and suitable for Christmas for your lovely home. With this criteria, we would recommend considering and having a look at Masons Home Decor.

Using these simple four-pointers, you can land yourself with a good quality Premium artificial Christmas tree for your family this Christmas and the many ahead. Check out the hot favourite, Amazzonia Cashmere Pine Christmas Tree of Masons today!

Using TaoBao.Com to get dirt cheap items!

What’s Taobao?

TaoBao.Com is part of Alibaba, the company that recently had the largest global IPO in 2014 at $25 Billion US dollars. The truth it, despite it making headlines all over the world, consumers around the world are still not aware of how this internet globalization of Chinese products will change our lives all over the world. I personally have used for more than a year already to buy household items, clothes, shoes, toys and much more. Some of the materials we use to make our products come from We get it from Taobao because some of the materials are quite rare in Singapore and it’s way cheaper to order from there.

A story and a survey

In the past year, I’ve done a bit of retail arbitrage on Carousell, the popular marketplace App in Singapore. I created an account, accepted “pre-orders”, and shipped items to buyers in Singapore after they had made payment. The shipping time was normally 1-2 weeks, and this meant that I simply had to buy from, and mail the items to them once it arrived, to earn a profit of up to 80% sometimes.

I was curious as to why people would buy from me at a few hundred percent mark-up instead of shipping from directly so they could get it for much cheaper, so I started asking my colleagues and friends to find out. This was how the typical conversation went…

“Hey, do you know about”

“Er, the Alibaba one?”

“Yeah, you know that you can buy stuff very cheap from them?”

“Don’t know la…I usually buy from Qoo10 or other online store in Sg”

“Oh ok, I use Taobao”

I must have asked about 50 people, and this is what I found…



Obviously, very few people know of and use Taobao…

TaoBao is really, really cheap.

cheap la

Yes, that’s $1.77 SGD.

Freestyle Bouquet

AD: Can’t think of what to get? Then you’ve got to check out our Freestyle Bouquet for S$29.90!

How to buy from

However, there’re some barriers to buying from


  1. Chinese Language

These TaoBao sellers use Chinese only. So if you want to order from their website and your Chinese isn’t that good, you have to use Google Translate. Unfortunately, it is sometimes quite hard to understand what they’re saying. Fortunately, a little detective work can go a long way to helping you figure out what the product is about. You can read the comments by the buyers and also try to see other similar products to try to understand what they’re saying. My Chinese is really really bad, but so far, I haven’t ordered a wrong product yet.


Sometimes, when I face this problem, I translate it to Chinese, take a picture and ask my Chinese friends to translate it for me. Sometimes, if you don’t understand what the product is about, look for the next seller.


2. International Shipping Barriers

As TaoBao is in Chinese, it’s quite difficult for people to ship from them. It was only recently that China opened up their markets to the world, so many of the international shipping services we take for granted in Singapore are not available in China.

Shipping from TaoBao in the past used to be impossible. However, they’ve recently integrated a shipping forwarder called 4PX which makes things a lot easier. They ship straight to your doorstep.

First, find your product in the search bar. You can use English or Chinese. As I know a little bit of Chinese, I will sometimes translate from English to Chinese and mix and match the words to try to get better results.



Once you’ve selected your item, click on Add to cart. At this point, it will be good for you to take note of how many reviews and sales the particular seller has accumulated. You can also scroll down to see more of the product description, and see the reviews and comments from other buyers before you. To be safe, I never buy from sellers with less than 50 sales.




For first time users, they will ask you to input your address.

new address


Select 4PX (It’s a forwarder), and click confirm. This is the most reputable forwarder on TaoBao, and it’s the only one I’ve used before. If you want to try the others, you can.



Submit your order again.


Pay using your credit/debit card.



And you’re done! You can track your order on, under the “Order Management” Tab. They’ll ship it to your doorstep.

Alternative Forwarder (I Recommend using this option instead of the TaoBao one)

One of the more popular alternative forwarders to order from Taobao is 65 Daigou. 65 Daigou is a freight forwarder that charges the following rates. The reason people use 65 Daigou is that 65 Daigou will ensure that you get your product undamaged and that it’s the right product. They’ll check through the product in their warehouse in China, and repackage them as well. If the China supplier doesn’t send over the product to 65 Daigou, 65 Daigou will help you to liaise with the supplier, and refund you if necessary.

daigou shiping rates


As you can see, it’s quite cheap…These rates mean that for a $1 item (Maybe a shirt), you only need to pay $1 + $1.50 shipping fee + 12 cents agent fee, that means you get your item for $2.62 total. It might seem like a lot, but take in mind that this is overseas shipping, so it’s really quite cheap.

It’s quite worth it to buy clothes and other items through Daigou as if you buy many clothes, and they don’t exceed 500g, you only need to pay $1.50.

You can also wait for a few orders in China to arrive at the Daigou warehouse before shipping to Singapore.

Step 1: Topping Up

65Daigou is in English, so it’s quite easy for most of us to do it. You create an account at the website:

Top up your account. It can be any amount.


You can use any of the 4 options to transfer your money. However, credit/debit card has a 3% processing fee.

Step 2: Making the order

paste your url



There are 2 steps you have to complete before your item arrives to you in Singapore. The first step is to wait for the items you ordered to be shipped from the China seller to 65 Daigou’s warehouse in China. This is the tab you click to check if they’ve arrived.




Once the item has arrived, you tell them to ship. Then now you have to wait for the parcel to arrive. As you can see, I’m currently waiting for one of my parcels to arrive in the Singapore warehouse.

shipping singapore

After it arrives, you can click on arrange delivery, and select any delivery option you wish.



And that’s it!

Here’s a quick guide on their delivery process;

You can choose to deliver them to your doorstep, which will incur some additional charges. Usually, I’ll collect at the warehouse or neighbourhood MRT as it’s FOC.

Some Final Tips

Protecting your purchase

Buying from 65 Daigou guarantees that your product will come undamaged and that it’s the right one. 65 Daigou verifies the items you order in their warehouse in China, so any damaged items are returned. If your product you ordered through them does not arrive, they will automatically refund you the money, and cancel your order. They will also help you to contact the seller if the item does not arrive in a timely fashion. If you are looking for safety, 65 Daigou is the better option.

When buying from TaoBao, always look out for the reviews and comments on the products themselves. Try to find those sellers that are proven and verified, with at least 50 sales, and a good rating from reviewers. You can find these on the product page.

Look out for counterfeit items 

Counterfeit products are also very common on TaoBao, so when you see these items on TaoBao, you must know that they are not the real deal. However, I personally suspect that many of these counterfeit items are exactly the same as the genuine items. This is because most of the branded clothes and shoes are produced in China factories, so some of these factories also engage in some illegal selling on TaoBao. If you manage to find a genuine, branded item supplier on TaoBao, good for you! You’ll be able to get branded goods for 10% of their actual price. To be honest, many people go on TaoBao to purchase counterfeit items, so it’s ok.

Enjoy yourself!


Daigou Package


Daigou Truck at Clementi




Why we Rejected a Customer

Floral Garage Singapore's Customer Service Story of the Week

The customer service story for this week will be slightly different. We have decided to be transparent and let people know of our failures together with our successes. We define a failure as having failed to meet our customers’ requirements. We have received hundreds of orders, and we are proud that we have not rejected many of them. We hope that you will not judge us too harshly for this. Here’s the story…

3 Champagne Roses

Sometime last week, a customer called us. This customer was a very courteous man who wanted to order a bouquet of 3 champagne roses. He told us that he wanted just a bunch of 3 champagne roses with very simple fillers. If you have bought from us before, you would know that we had a policy of not accepting orders below $35 (Our Lowest Priced Bouquet).

Being honest with our customer

This particular customer had received a terrific recommendation about us from his friend, and he really wanted to buy from us. He was actually willing to buy that simple bouquet for $35. It was heartening for us to have a customer who trusted us so much that he was willing to pay a premium for his bouquet. However, we had to reject his order. Much as we hated to lose this customer’s business and not be able to serve him, we could not morally make him pay $35 for something that might only cost him $15-$20 from his local florist. We kindly told him that if he visited his local florist for something like that, it would cost him much less than what we could charge. The customer was rather disappointed, but he was also grateful to us for being honest with him.

Some of you might be wondering: why do we charge so much more than other florists for the 3 Rose Bouquet?

Because of our unique E-Commerce structure, we actually buy flowers in bulk when we receive an order. That means that were you to order a bouquet of 6 Roses, we would buy 20 Roses, on top of fillers, to supply you with the 6 Roses. This means that if you were to order a less popular colour like Champagne roses, it would cost us much more to make the bouquet. This was the reason we had to reject the order for Champagne roses.

For your local florist with a physical store, they can afford to store a greater variety of roses in their fridges. However, this also means that they have higher wastage and that they have to tack on the storage costs onto your orders. That is why bouquets bought from physical store are more expensive than those you can buy from us.

Disclaimer – We are still one of the cheapest

Does this mean that we are less competitive than other online florists? No! For a bouquet of 3 roses, other online florists might also charge you more than $35. However, we feel that it is important to be honest with our customers so that they get the most suitable bouquet at the lowest prices. We aim to be THE florist that you’ll go to for all of your floral needs.

How we plan to solve this

Right now, we have no ways of solving this problem without incurring losses in terms of wastage and storage. The only way that we will be able to serve 3 Champagne roses at lower prices is if we have a greater volume of orders. If our volume allows us, we would be able to offset the cost of storage and wastage and be able to serve our customers lower and lower prices. However, if you do have an idea for us, feel free to comment!

Introducing our Freestyle Bouquet

We recognize that some of our customers do not need 6 Roses, so we came up with a new product idea. This idea came in line with our increased volume which will help us serve you at lower prices.


A FreeStyle Bouquet we did


A Freestyle Bouquet we did

Here’s the product if you’d like to order!

For just S$30.00, tell us how you’re feeling, and briefly describe to us your relationship with the recipient. We’ll whip up something for you that complements your story, and we will ensure that your bouquet has a minimum of 3 juicy roses! It’s gonna be a free-style creation so sit back and be surprised!

We hope that you’re pleased with this story 🙂

If you have any feedbacks, suggestions or criticisms, do tell us in the comments section below!

Have a great long weekend!